Media EventsThe Campaign for Stronger Bones Greek Launch Event
Thursday 24 September 2009
Athens, Greece
September 2009 saw the launch of the Timeless Women campaign in Athens, Greece. Campaign ambassador Ursula Andress, along with experts in the field of osteoporosis, joined forces to dispel the myth of the ‘little old lady’ and raise awareness of osteoporosis. The event garnered an impressive nine stories in local print media, thirteen pieces of online coverage, and one broadcast, with additional coverage still expected.